About Us

Our ambitions & values

Our founders had the foresight to know that building a great company required a special culture to thrive for the long term. We refer to this as Living Our Values, and it’s how we operate daily.

Our ambitions

For decades, we have been committed to becoming one of the world's excellent electronic component suppliers, integrating global high-quality resources, and persistently creating long-term value for our customers. We always keep three main goals in mind when conducting business:
We need to unleash our sense of ownership and operate the company for a long time.
We need to adapt to the constantly changing world and achieve success.
We want to build ourselves into a company that makes us proud and hopes to live next to each other.
Let all employees, customers, communities, and other stakeholders benefit from our success.


Our values



We start by being trustworthy. We act with integrity and do the right thing, every time. We operate in a socially responsible way. Being trustworthy is foundational for us as a company and as individuals.



We thrive by being inclusive. We create an environment that unlocks everyone’s potential, where we treat one another with respect, value our differences, and are encouraged to put our thoughts and ideas on the table.



We win by being innovative. We open new markets and improve our competitiveness. We are curious, persistent and determined to overcome barriers.



We embrace a competitive world. We hate to lose, so we continuously challenge ourselves to perform at our best. We invest in the best opportunities for sustainable growth. To stay competitive, we attract, develop and retain the best people.



We are results-oriented and hold ourselves accountable. Our customers have choices, and we act with urgency and deliver on our commitments. We improve our performance every day to help our customers succeed.